Privacy Policy

Last updated: April 2026

Flowly ("we", "us", or "our") operates the website flowlyco.shop. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our store.

If you have questions about this policy, contact us at support@flowlyco.shop.

1. Information We Collect

We collect the following categories of personal information:

Identity data: name, billing name
Contact data: email address, phone number (if provided)
Transaction data: order details, purchase history, payment method type (we do not store full card numbers)
Delivery data: shipping address
Technical data: IP address, browser type, device information, pages visited, time spent on site (collected via cookies and analytics tools)
Communications data: messages you send us via email or contact forms

2. How We Collect Your Information

We collect information through:

Direct interactions — when you place an order, create an account, or contact us
Automated technologies — cookies, pixels, and analytics tools when you browse our site
Third-party services — payment processors, shipping providers, and marketing platforms

3. Legal Basis for Processing (GDPR)

For customers in the European Union, we process your personal data under the following legal bases:

Contract performance: to process and fulfill your orders
Legal obligation: to comply with applicable laws (e.g., tax, consumer protection)
Legitimate interests: to improve our store, prevent fraud, and communicate relevant updates
Consent: for marketing communications and non-essential cookies (you may withdraw consent at any time)

4. How We Use Your Information

We use your personal data to:

Process, fulfill, and ship your orders
Send order confirmations, tracking updates, and support responses
Prevent fraud and ensure the security of our store
Improve our website and product offerings
Comply with legal and regulatory obligations
Send marketing communications (only with your consent, and you may unsubscribe at any time)

5. Third Parties We Share Data With

We share your personal information only as necessary with the following categories of third parties:

Shopify Inc. — our e-commerce platform provider. Your data is processed in accordance with Shopify's Privacy Policy.
DSers / AliExpress suppliers — to fulfill and ship your orders. Your name, shipping address, and order details are shared with the relevant supplier.
Payment processors (e.g., PayPal, Shopify Payments) — to securely process transactions. We do not store full payment card details.
Google Analytics (GA4) — to analyze website traffic and user behavior. Data is collected via cookies and may be transferred to Google servers. You can opt out via Google's opt-out tool.
Email marketing platforms — if you subscribe to our newsletter, your email is stored with our email service provider.
Shipping carriers — your name and address are shared with carriers to deliver your order.

We do not sell your personal data to third parties.

6. International Data Transfers

Flowly is based in Uruguay and serves customers in the United States, Canada, and the European Union. Your data may be transferred to and processed in countries outside your own, including Uruguay and countries where our service providers operate (such as the United States).

For transfers from the EU, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) where applicable, or we work with providers that participate in recognized data transfer frameworks.

7. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy:

Order and transaction data: retained for up to 5 years for legal and accounting purposes
Account data: retained while your account is active or as needed to provide services
Marketing data: retained until you unsubscribe or request deletion
Analytics data: retained per the settings of each analytics provider (typically 14 months for GA4)

8. Cookies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze traffic, and support marketing. Cookies we use include:

Essential cookies: required for the store to function (e.g., shopping cart, checkout session)
Analytics cookies: to understand how visitors interact with our site (e.g., Google Analytics)
Marketing cookies: to deliver relevant advertising (if applicable)

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect store functionality. For US state privacy law opt-outs, visit our Data Sharing Opt-Out page.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

Right of access: request a copy of the personal data we hold about you
Right to rectification: request correction of inaccurate or incomplete data
Right to erasure: request deletion of your personal data (right to be forgotten)
Right to restriction: request that we limit how we process your data
Right to data portability: receive your data in a structured, machine-readable format
Right to object: object to processing based on legitimate interests or for direct marketing
Right to withdraw consent: where processing is based on consent, you may withdraw it at any time without affecting prior processing

To exercise any of these rights, contact us at support@flowlyco.shop. We will respond within 30 days.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete it, and the right to opt out of the sale or sharing of your personal information.

We do not sell your personal information. To submit a privacy request or opt out of data sharing, visit our Data Sharing Opt-Out page or email us at support@flowlyco.shop.

11. Children's Privacy

Our store is not directed at children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately at support@flowlyco.shop.

12. Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Payments are processed through PCI-compliant third-party providers. However, no method of transmission over the internet is 100% secure.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our store after changes constitutes acceptance of the updated policy.

14. Contact Us

For any privacy-related questions, requests, or complaints, please contact:

Flowly
Email: support@flowlyco.shop
Business hours: Monday – Friday, 9:00 AM – 6:00 PM (UTC-3)
Response time: within 1–2 business days

If you are located in the EU and believe we have not adequately addressed your concern, you have the right to lodge a complaint with your local data protection authority.